“The last thing I want to do is walk into the bar and hear, ‘Lance Armstrong’s here!’ ” said Woodside, who bikes to work, to happy hour and everywhere in between.
As more people trade four wheels for two, retailers are courting bike lovers by tapping into the cycling lifestyle. From boutiques that carry commuter-friendly clothing lines to hip bike hangouts with craft beer and coffee, every corner of the local cycling scene has a pit stop for people with a fashion sense.
“It’s not a bunch of bike geeks anymore,” said Luke Breen, owner of Calhoun Cycle in Uptown.
Minneapolis has the nation’s second-highest bike commuter rate behind Portland — and the number is growing. Bike traffic in the city rose by 47 percent between 2007 and 2011, according to the U.S. Census Bureau.